MyEuro.eth — Institutional ENS Namespace for European Finance
MyEuro.eth is a curated, neutral, and multilingual naming framework that bridges regulated European finance and open blockchain infrastructure. Built on the Ethereum Name Service (ENS), it enables human-readable, verifiable aliases (e.g., anna.myeuro.eth, bank.paris.myeuro.eth) for wallets and accounts, designed to complement MiCA, GDPR, and EUDI Wallet principles. Domains only — no software.
Institutional Context
- Interoperability gap: Europe lacks a shared naming/identity layer connecting licensed institutions and blockchain networks under consistent standards.
- Conceptual bridge: A neutral, standards-aligned namespace that supports verified entities and privacy-preserving references to off-chain compliance data.
- Human-centered: Familiar, memorable patterns reduce onboarding cost and support friction for retail and enterprise users.
Designed to complement Digital Euro initiatives, MiCA-regulated stablecoins, and EUDI ecosystems.
Architecture Overview (Conceptual)
- Naming Registry: ENS sub-names for verified institutions and roles (e.g., bank.lisbon.myeuro.eth).
- Operations Layer: Scalable issuance/management of sub-names at institutional scale.
- Compliance Layer: Links to off-chain licensing/KYC evidence via privacy-preserving methods.
- Governance & Oversight: Consortium-style rules for issuance, renewal, and revocation.
Conceptual blueprint only — future operators would define technical and compliance specifics.
Portfolio Composition — EURO Finance Suite
Pan-EU namespace for verified consumer aliases.
Institutional services layer.
Trust & compliance namespace.
Records / transparency / settlement logic.
Custody / vault identity.
Treasury / liquidity anchors.
Standardized naming for payments, lending, exchange, staking.
Credit, debt, and real-world assets.
Localized trust anchors for EU markets.
Competitive Positioning & Strategic Differentiation
| Dimension | MyEuro.eth | Euro.eth | EuroWallet.eth | Wallet.eth |
|---|---|---|---|---|
| Core Meaning | “My Euro”: personal, inclusive identity mapping | Generic, official-sounding (currency association risk) | Product-like; implies regulated wallet/custody | Global & generic; lacks EU context |
| Regulatory Clarity | Neutral; private-sector friendly | ECB/Digital Euro confusion risk | May imply e-money/payment activity | Not euro-specific; outside MiCA context |
| Market Role | Identity-mapping framework for verified aliases | Symbolic; no defined structure | Product name; custody/payments tone | Generic infrastructure label |
| Adoption Potential | High — scalable to banks, PSPs, and individuals | Low — legal ambiguity | Medium — licensed wallets | Moderate — non-specific |
MyEuro.eth complements public initiatives (Digital Euro, EUDI) rather than competing with them.
Brand & Regulatory Positioning
- Avoids regulatory confusion: clearly private, user-centric layer — not an official ECB brand.
- Neutral & inclusive: shared European namespace for institutions and users.
- Memorable & human: simple language for identity and payments.
- Scalable & modular: from anna.myeuro.eth (wallet) to bank.lisbon.myeuro.eth (institution).
- Privacy-preserving alignment: compatible with decentralized, EUDI-oriented identity principles.
Contact
Institutional inquiries and acquisition discussions:
Email: trustframe@proton.me
Transfers can be arranged via ENS Vision, OpenSea, or mutually agreed escrow.